Logo Design is the foundation for a broader Brand Visual Identity

OVERVIEW

I've worked across many different industries and sectors, but each project is approached in a similar way - a process that starts with defining the brand, then aligning this with the design brief to ensure a cohesive connection between the brand and the visual identity.

Then I finish with the design phase to create logos that differentiate clients from the competition and begin the conversation with customers.

If the brief requires, I then design a full brand visual identity system - primary logo, logo variants, colour palette, typography and associated brand visual assets - to ensure that these ca be used across all marketing channels effectively, tying the brand together for consistency.