About HotSauce

I run a small, successful design studio that blends deep business experience with a passion for design and storytelling to each project that spark meaningful conversations that drive success…

I run a small, successful design studio that blends deep business experience with a passion for design and storytelling to each project that spark meaningful conversations that drive success…

I run a small, successful design studio that blends deep business experience with a passion for design and storytelling to each project that spark meaningful conversations that drive success…

The UK is home, but I don't believe in boundaries, working with clients around the world . I keep things simple and flexible, cutting out any unnecessary fluff so that each project is smooth and ends with a smile.


The UK is home, but I don't believe in boundaries, working with clients around the world . I keep things simple and flexible, cutting out any unnecessary fluff so that each project is smooth and ends with a smile.


The UK is home, but I don't believe in boundaries, working with clients around the world . I keep things simple and flexible, cutting out any unnecessary fluff so that each project is smooth and ends with a smile.


services

branding

branding

brand identity

brand identity

visual identity

visual identity

logo design

logo design

bespoke graphic design

bespoke graphic design

front end development

front end development

back end development

back end development

ux/ui development & design

ux/ui development & design

squarespace design & build

squarespace design & build

framer design & build

framer design & build

clients

behind the curtain

Karim Halwagi | Principal & Creative Director, HotSauce Design Works

Karim Halwagi

Principal & Creative Director

I didn’t start out as a graphic designer

Actually, I’ve worn a lot of different hats… I’ve produced an award-winning short film, won a script writing competition, launched and managed massive trade events, built an e-commerce business and worked in the tech startup arena, all while keeping a close eye on the brand & graphic design side of things.

It was through this hands-on experience in launching businesses, raising investment, and building brands that's given me real insights into what’s at stake and the challenges entrepreneurs face - I’ve been through it all.

Design and storytelling are two of my biggest passions, and they go hand-in-hand to build strong brand connections. That’s why I like to listen to my clients and define their unique stories before diving into the graphic design process.

Ultimately, I believe that client success is my success.

… and I love succeeding!