Albie
& Walt
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
A leading online retailer launched a new brand aimed at a teenage demographic and needed a logo as their brand anchor point.
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with A clearly defined profile.
The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.
I worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.
The final design incorporated a deconstructed design of the initials A+W, an Arrowhead highlighting progress, growth and movement, all combined to reveal a Crown, evoking leadership, authority and power.
The Crown followed an internal concept that highlighted the teenage transition towards adulthood - 'From Princes to Kings'.
The over-arching brand ethos was defined as 'Own Your Unordinary'.
The final concept was signed off by the client and implemented immediately into the launch of the new brand.
Albie
& Walt
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with A clearly defined profile.
The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.
I worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.
The final design incorporated a deconstructed design of the initials A+W, an Arrowhead highlighting progress, growth and movement, all combined to reveal a Crown, evoking leadership, authority and power.
The Crown followed an internal concept that highlighted the teenage transition towards adulthood - 'From Princes to Kings'.
The over-arching brand ethos was defined as 'Own Your Unordinary'.
The final concept was signed off by the client and implemented immediately into the launch of the new brand.
Albie
& Walt
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with A clearly defined profile.
The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.
I worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.
The final design incorporated a deconstructed design of the initials A+W, an Arrowhead highlighting progress, growth and movement, all combined to reveal a Crown, evoking leadership, authority and power.
The Crown followed an internal concept that highlighted the teenage transition towards adulthood - 'From Princes to Kings'.
The over-arching brand ethos was defined as 'Own Your Unordinary'.
The final concept was signed off by the client and implemented immediately into the launch of the new brand.