Thoughts & Insights
…about Design, Branding, Marketing & Business
Is Your Brand’s Visual Identity Holding You Back?
In the world of business, your brand’s visual identity is like the face of your company—it’s the first thing people see and often the thing they’ll remember most.
But here’s the big question: Is your brand’s visual identity making the right impression, or could it be time for a makeover?
The Most Important Factors for Business Success Beyond a Great Brand Logo & Visual Identity
Running a successful business involves juggling many different factors, each contributing to the bigger picture. While having a great brand identity design, including a professional logo, is important, it's just one of the many pieces of the puzzle.
Here’s a comprehensive list of the essential components that help build a thriving business.
Transform Your Business - How Improved Branding Design Solves Three Key Pain Points
In this article, we explore how investing in improved brand visual identity design can transcend its aesthetic appeal to effectively address three key pain points - Operational Inefficiencies, Talent Acquisition & Retention and Financial Management - faced by businesses in today's ever-changing marketplace.
Through strategic branding initiatives, companies can unlock opportunities to streamline operations, enhance talent acquisition and retention efforts, and optimise financial management practices, ultimately paving the way for sustainable growth and competitive advantage.
Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses
We live in a world where business is becoming more and more competitive, and where smaller brands often find themselves vying with bigger industry players for customers and a share of the market.
While it may often seem like an impossible scenario in which to contend, leveraging visual identity design can empower smaller brands to stand tall and compete on equal footing.
Small But Mighty: The Significance of Logos and Brand Identity for Startups & Small Businesses in a Big Brand World
While big brands may have extensive resources, startups & small businesses possess a secret weapon that can level the playing field – a strong and compelling brand identity, anchored by an impactful logo.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass