Thoughts & Insights
…about Design, Branding, Marketing & Business
The Secret Ingredient to Business Success in 2025: Add A Little Brand Flavour…
Running a successful business in the UK has always been tough, but 2025 looks ready to bring its own set of new challenges. With the economy in flux, the cost of living crisis making competition even more fierce, and customers demanding more than ever to make informed decisions, many business owners will continue to find themselves dealing with one pain point after another.
Adding a little brand flavour can be the game-changer...
Is Your Brand’s Visual Identity Holding You Back?
In the world of business, your brand’s visual identity is like the face of your company—it’s the first thing people see and often the thing they’ll remember most.
But here’s the big question: Is your brand’s visual identity making the right impression, or could it be time for a makeover?
The Most Important Factors for Business Success Beyond a Great Brand Logo & Visual Identity
Running a successful business involves juggling many different factors, each contributing to the bigger picture. While having a great brand identity design, including a professional logo, is important, it's just one of the many pieces of the puzzle.
Here’s a comprehensive list of the essential components that help build a thriving business.
Transform Your Business - How Improved Branding Design Solves Three Key Pain Points
In this article, we explore how investing in improved brand visual identity design can transcend its aesthetic appeal to effectively address three key pain points - Operational Inefficiencies, Talent Acquisition & Retention and Financial Management - faced by businesses in today's ever-changing marketplace.
Through strategic branding initiatives, companies can unlock opportunities to streamline operations, enhance talent acquisition and retention efforts, and optimise financial management practices, ultimately paving the way for sustainable growth and competitive advantage.
Unleashing your Brand’s full potential is like adding a little hot sauce for the first time… If you don’t try, you’ll never know.
Don't let fear of change hold your business back from exploring new visual territories. Like adding spicy hot sauce to your meal, refreshing your brand's visual identity can be daunting at first, but the rewards far outweigh the risks.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass