Thoughts & Insights
…about Design, Branding, Marketing & Business
Is Your Brand’s Visual Identity Holding You Back?
In the world of business, your brand’s visual identity is like the face of your company—it’s the first thing people see and often the thing they’ll remember most.
But here’s the big question: Is your brand’s visual identity making the right impression, or could it be time for a makeover?
The Most Important Factors for Business Success Beyond a Great Brand Logo & Visual Identity
Running a successful business involves juggling many different factors, each contributing to the bigger picture. While having a great brand identity design, including a professional logo, is important, it's just one of the many pieces of the puzzle.
Here’s a comprehensive list of the essential components that help build a thriving business.
What’s the difference between Brand Identity and Visual Identity ?
The terms ‘Brand Identity Design’ and ‘Visual Identity Design’ are often confused and misunderstood, but each play very distinct roles in shaping a brand's identity and communication strategy.
Unleashing your Brand’s full potential is like adding a little hot sauce for the first time… If you don’t try, you’ll never know.
Don't let fear of change hold your business back from exploring new visual territories. Like adding spicy hot sauce to your meal, refreshing your brand's visual identity can be daunting at first, but the rewards far outweigh the risks.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass