Teen Lifestyle Brand

Albie & Walt

PROJECT STORYLINE:

ACT 1: The Set-Up

Albie & Walt is a new brand spun off from the successful GiftPop lifestyle boutique, aimed at male teens. They wanted a logo that would catch attention and make a splash in a crowded market while also appealing to a female demographic and showcasing their ambition to lead in this space.

ACT 2: The Challenge

The goal was to create a bold design that resonated with a younger audience yet maintained a sense of authority. The logo needed to be flexible and scalable for future growth.

ACT 3: The Resolution

I based the logo on the letters ‘A’ and ‘W,’ keeping it subtle while incorporating a crown shape for a regal touch, symbolizing the journey from ‘princes’ to ‘kings.’ The bold black and pink color combo gave it a fresh, modern look that aligns perfectly with the brand’s values.