Thoughts & Insights
…about Design, Branding, Marketing & Business
Do we really need Design Experts anymore?
Procreate, Canva, Adobe Creative Cloud, Figma, Instagram, TikTok… there are so many apps out there that offer simple solutions to design that it begs the question “Why do I need a designer?”.
And more often than not, startups (and even more established companies) utilise some form of software to generate a visual representation of their companies - all good right?
Well, no…
Unlock your startups’ success with strategic brand identity design
The importance of brand identity design for startups cannot be overstated - it can be the key differentiator between a successful business and one that struggles to gain traction in today’s hugely crowded business landscape.
Launching A Business Or A Brand?
There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To do this, you should invest in creating a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass