Thoughts & Insights
…about Design, Branding, Marketing & Business
Is Brand Identity Design Really an Unnecessary Expense?
When it comes to building a successful business, many UK business owners focus on the essentials: great products, strong services, and attracting clients.
However, there’s a common misconception that investing in brand identity design or a professional visual identity is an unnecessary expense. In reality, this belief could be holding your business back from its real growth potential.
Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses
We live in a world where business is becoming more and more competitive, and where smaller brands often find themselves vying with bigger industry players for customers and a share of the market.
While it may often seem like an impossible scenario in which to contend, leveraging visual identity design can empower smaller brands to stand tall and compete on equal footing.
Small But Mighty: The Significance of Logos and Brand Identity for Startups & Small Businesses in a Big Brand World
While big brands may have extensive resources, startups & small businesses possess a secret weapon that can level the playing field – a strong and compelling brand identity, anchored by an impactful logo.
Do we really need Design Experts anymore?
Procreate, Canva, Adobe Creative Cloud, Figma, Instagram, TikTok… there are so many apps out there that offer simple solutions to design that it begs the question “Why do I need a designer?”.
And more often than not, startups (and even more established companies) utilise some form of software to generate a visual representation of their companies - all good right?
Well, no…
Unlock your startups’ success with strategic brand identity design
The importance of brand identity design for startups cannot be overstated - it can be the key differentiator between a successful business and one that struggles to gain traction in today’s hugely crowded business landscape.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass