Thoughts & Insights

…about Design, Branding, Marketing & Business

Is Brand Identity Design Really an Unnecessary Expense?

Is Brand Identity Design Really an Unnecessary Expense?

When it comes to building a successful business, many UK business owners focus on the essentials: great products, strong services, and attracting clients.

However, there’s a common misconception that investing in brand identity design or a professional visual identity is an unnecessary expense. In reality, this belief could be holding your business back from its real growth potential.

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“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”

– Jacob Cass